Integrations
Mailchimp
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Synchronise your subscribers and mailing lists with making a positive climate impact with SkootEco and Mailchimp.
With the SkootEco and Mailchimp integration via Zapier, you can effortlessly grow your subscriber list and your positive environmental impact at the same time.
Every new subscriber added to your Mailchimp list will trigger the planting of a tree, helping you engage your audience while supporting sustainability.

Log in to Zapier
- Go to Zapier.
- Log in or create a new account.
Create a New Zap
- From your Zapier dashboard, click "Create Zap".
- Search for "MailChimp" or "SkootEco" in the Apps list.
- Alternatively, use the AI input field and type:
- "Plant a tree with SkootEco when a new subscriber is added to MailChimp List"
Set Up Mailchimp Trigger
- In the Workflow screen, select the Mailchimp module.
- Choose the trigger event: "New Subscriber".
- Click "Sign In" to connect your Mailchimp account:
- Enter your Mailchimp account credentials.
- Follow the prompts to complete the connection.
- Select the mailing list you wish to monitor. This will trigger the automation to plant a tree whenever a new subscriber is added to that list.
Configure SkootEco Action
- Add the SkootEco module to your workflow.
- Choose the action event: "Plant a Tree".
- Connect your SkootEco account:
- Under Account, click "Sign In" or "Select" > "Connect New Account".
- You will be redirected to the SkootEco authorisation page.
- Enter Your API Token:
- Retrieve it from your SkootEco dashboard (refer to the API guide at the top of this page).
- Paste the token into the field provided.
- Click "Yes, Continue to SkootEco".
- Zapier will verify the token and return you to the Zap workflow.
Set Your Impact Settings
- Specify the impact you wish to make per event:
- Example: "Plant 1 tree for every new subscriber"
- Test this step to ensure it’s working correctly.
Complete the Zap Setup
- Follow the on-screen instructions to finalise the workflow.
- Test the full automation to confirm everything runs smoothly.
- Click "Publish Zap" to activate.
Managing Your Zap
- You can edit, pause, or delete your Zap anytime from the Zapier dashboard
Track Your trees
Visit your Impact Profile to keep track of all the trees you've planted for new subscribers.
For troubleshooting or further support, visit the SkootEco Help Centre or Zapier Support.
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